From Solid to Minimalistic
Justo was founded with the idea in mind that less is more, therefore, we want to discuss here the journey of accessories development and people's preferences throughout the history of humanity.
Let's look back
Jewellery is usually associated with treasure-gold, gemstones, valuable materials and is considered to be objects of intrinsic beauty, though the early beginnings had a great variety. In prehistoric times, long before people worked with metals, jewellery was made of non-precious materials. Burials of 30,000 B.C.E. in Europe demonstrate that at the time human had to use the material that was available to them. Local materials, such as shells and pebbles, and, in the societies, where people were hunting, also animal teeth and claws, to make jewellery.
Researchers claim that in some cultures animal eyes and sculls were used for jewellery making as well. Existing examples reveal that pieces were engraved with intricate geometric patterns and, later, zoomorphic images. Therefore, we assume that jewellery was an early form of decorative art, that people performed on a daily basis to decorate clothes. The study of some primitive cultures shows evidence that many organic materials, which must have disintegrated, would have also undoubtedly been used a lot in the past. It was only after a later stage of societal and cultural development that humans decided to focus on choosing more precious, as well as scarce sort of materials from far-away for jewellery. It could be explained by one of the evolutionary psychology theories. It claims that individuality started to form at later stages of development. Although the human mind had always strived for uniqueness, a sense of individuality arose when people started to separate themselves from the social group they lived with. It started to appear in each everyday activity and the way people dressed or what kind of jewellery they preferred to wear. This desire to express individuality manifested in the jewellery materials and forms. Especially well the history of jewellery transformations throughout history is demonstrated in the video!
Major changes are coming
Decisive innovations in the jewellery industry were radically interrupted by World War I. Many widows had to gain employment to survive; dress and hair fashions became casual, and so did jewellery. Often women would completely refuse jewellery. In the golden twenties, luxurious lifestyle and elegance prevailed again, mirrored in the jewellery of that specific era. Diamonds and gemstones, various gold variants. Contrasting colours were used dominantly. It often does reminiscent of such art movements as Cubism and Futurism. The exoticism of the African continent, as well as Egypt, attracted jewellers a lot. Germany, which had been struggling at that time with economic and political issues Germany, developed jewellery made of non-precious materials such as chrome-plated brass. It could also possibly be the fruits of the artistic philosophies of the Bauhaus school of design. As it has been mentioned a lot by fashion masters that fashion has a tendency to be cyclical, we can also observe the confirmation of this statement. Societies all around the world had to witness events that changed the perspective on many things, including accessories usage. Events such as the stock market crash on Wall Street in 1929 had a global economic effect in Europe, as did World War II, resulting in materials for jewellery to become scarce, but the desire for jewellery has naturally never ceased.
Jewellery fashion follows the trend movements
As well as fashion, jewellery designs followed the movements of youth culture. Therefore, with the change of views and preferences and the fact that women started to have a tendency to become more independent, and began buying their own clothes and jewellery rather than traditionally having it given to them by their husbands. Consequently, jewellery brands became incredibly diverse and so independent of the dress's fashions to provide an offer for such increased demand. It has also become more affordable, which made jewellers experiment a lot with the materials and styles. The great interest in individuality and affordability led jewellery to become a form of art, that anyone can purchase.
As our society developed throughout the year and many trends have come and gone, classics however has always been appreciated by the masses. In our modern age classics is appreciated even more. Therefore, many brands adhere to classic models, however, used materials vary greatly. Ethical production and production is appreciated the most. Therefore, one of the greatest examples of modern-day jewellery brand that acknowledges special features of all of the clients and use ethical sourcing is Justo, to see our products click here.
Thank you for your time! If you have any questions regarding our policies or products do not hesitate to get in contact with us at info@justo.com. Until next time!